{"id":1139,"date":"2021-04-13T08:38:03","date_gmt":"2021-04-13T05:38:03","guid":{"rendered":"https:\/\/wiseowlet.com\/wise\/?p=1139"},"modified":"2021-04-13T08:52:29","modified_gmt":"2021-04-13T05:52:29","slug":"4-ways-your-business-can-benefit-from-having-a-mobile-app","status":"publish","type":"post","link":"https:\/\/wiseowlet.com\/wise\/4-ways-your-business-can-benefit-from-having-a-mobile-app\/","title":{"rendered":"4 Ways Your Business Can Benefit From Having a Mobile App"},"content":{"rendered":"\n
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They\u2019re in all of our pockets now, aren\u2019t they?<\/p>\n\n\n\n

I\u2019m talking, of course, about mobile devices. And the core functionality of those devices (other than making phone calls, I\u2019ve been told) is to run a whole host of applications that serve nearly every imaginable purpose.<\/p>\n\n\n\n

Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too.<\/p>\n\n\n\n

Now, I know what you might be thinking:<\/p>\n\n\n\n

Our business doesn\u2019t need a mobile app to sell products to our loyal customers!<\/em><\/p>\n\n\n\n

And maybe that\u2019s been the case in the past. But if you want to prepare for the future and start seeing the massive benefits right out the gate, you\u2019ll need a mobile app.<\/p>\n\n\n\n

Not so easily convinced? Then here are 4 ways (and then some) that your business will reap the benefits of creating a mobile app for your customers.<\/p>\n\n\n\n

1. Provide More Value to Your Customers<\/h2>\n\n\n\n

Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right?<\/p>\n\n\n\n

Maybe you\u2019ve sat down with your employees and tried to nail down the best way to encourage more of this wallet-opening engagement from your customers. You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value<\/em> for your customers that they can\u2019t get anywhere else.<\/p>\n\n\n\n

One way to do this is create a loyalty program within your app<\/strong>. It would work like this:<\/p>\n\n\n\n

The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.<\/p>\n\n\n\n

Starbucks uses their mobile app to their advantage by offering rewards exclusively <\/em>to app subscribers, which then motivates customers to buy coffee (And other delicious snacks) from them. They\u2019re even more ahead of the curve by allowing their users to pay directly from the app, speeding up the whole transaction process.<\/p>\n\n\n\n

If you already have a program like this in place \u2013 great. You can incorporate it into your mobile app, digitizing the entire process, making data on their purchases available to you instantly. If you don\u2019t have one, get on it, fast.<\/p>\n\n\n\n

And when your customers see their points adding up in real time (rather than having to send in points in the mail or wait until they can access your website to enter them manually), they\u2019ll be impressed and more enticed to follow up on their purchases in the future.<\/p>\n\n\n\n

<\/p>\n\n\n\n

2. Build a Stronger Brand<\/h2>\n\n\n\n

One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you\u2019re fostering trust.<\/p>\n\n\n\n

The more your audience trusts you, the more likely they\u2019ll be to listen to later sales pitches and even commit to your brand. With an app, you\u2019ll demonstrate to your users why <\/em>they should trust you by showing (rather than telling) what your brand stands for.<\/p>\n\n\n\n

In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.<\/p>\n\n\n\n

That\u2019s why so many businesses across all the major sectors are developing strategies for mobile apps. <\/p>\n\n\n\n

This is more than you can shake a stick at. Everyone <\/em>is getting on board.<\/p>\n\n\n\n

3. Connect Better with Customers<\/h2>\n\n\n\n

Customer service isn\u2019t just about face to face communication between smiling sales associates and customers anymore.<\/p>\n\n\n\n

Since 2.6 billion people now have high-powered mobile devices within arm\u2019s reach at all times, the true game-changer in customer service is now mobile apps.<\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

Firstly, your app won\u2019t be merely a human being, subject to mood swings and poor performance.<\/p>\n\n\n\n

And, through a solid mobile presence, you\u2019ll always know you\u2019re presenting to the customer the same face \u2013 an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.<\/p>\n\n\n\n

In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.<\/p>\n\n\n\n

Without sounding creepy, your business is always <\/em>with your customer. (Okay, maybe there\u2019s no way around that one.)<\/p>\n\n\n\n

But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately<\/em>, without having to wait for regular business hours when normal human beings are awake.<\/p>\n\n\n\n

So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board.<\/p>\n\n\n\n

4. Boost Profits<\/h2>\n\n\n\n

When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they\u2019re being treated.<\/p>\n\n\n\n

The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can\u2019t wait to get their hands on, that demand is going to provide you with some serious returns.<\/p>\n\n\n\n

That\u2019s where the mobile app comes in like none other. But it\u2019s important to keep costs low while you\u2019re developing it.<\/p>\n\n\n\n

Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary \u201cmobile\u201d site to manage. But if you launch a mobile app in addition to your responsive website, you\u2019ll boost sales while enhancing the customer experience.<\/p>\n\n\n\n

According to Techcrunch.com, 35.4 percent of Black Friday sales last year were completed on mobile devices. That\u2019s up from the 16 percent they were just a few years ago, according to 2012 IBM Holiday Benchmark Reports<\/em>.<\/p>\n\n\n\n

When Domino\u2019s Pizza created a mobile app for ordering delivery or in-store pickup of their food, they saw an ecommerce rise of 28 percent <\/em>in half-year pre-tax profits in the UK alone. And I know I\u2019d rather use their app than actually call the store.<\/p>\n\n\n\n

In fact, mobile devices now account for 52 percent of their online orders.<\/p>\n\n\n\n

Are you seeing a trend here? If you aren\u2019t using a mobile app that encourages more purchases while making it easier and more exciting for your customers to press the \u201cbuy\u201d button, you\u2019re missing out on a huge <\/em>chunk of change from an ever-growing market.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Other Benefits of a Mobile App<\/h2>\n\n\n\n

If these points haven\u2019t solidified in your brain the necessity of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer engagement and satisfaction.<\/p>\n\n\n\n

  • Inform users of new products and offers<\/strong><\/li>
  • Stand out from the competition<\/strong><\/li>
  • Reach out to younger demographics<\/strong><\/li>
  • Sync users\u2019 email and social media accounts<\/strong><\/li><\/ul>\n\n\n\n

    And if you structure it correctly, you can receive a ton of analytics on exactly how people interact with your app. These range from the average time a user spends looking at your app, to the amount of money you make from every purchase.<\/p>\n\n\n\n

    Another point to think about is location data. Apps are now, more than ever, providing their creators with location data on their users. If you were to apply this to your business, you could learn when and where people were purchasing your products most often, or which parts of the world are most interested in your business.<\/p>\n\n\n\n

    Once you finally decide to develop your app, it may simply start out as a portal to the same options you\u2019ve made available on your company website. But it has room to evolve into so much more. Eventually, you might even rely on your app to inform you as to the new directions you can take your business to continue confidently into the future.<\/p>\n\n\n\n

    If your business were to continue operating without this functionality, you might be left in the dark on these data while your competition takes advantage of it to skyrocket their sales and expand their businesses.<\/p>\n\n\n\n

    The Bottom Line<\/h2>\n\n\n\n

    90 percent of companies plan to increase investment in mobile apps in 2016. If you don\u2019t, there\u2019s a good chance you\u2019ll be left behind your competitors.<\/p>\n\n\n\n

    And no, a mobile app may not save your business, but it is<\/em> a sure way of securing a strong presence in your industry. Instead of being some abstract concept of a brand your customers appreciate, that they imagine has a headquarters in some faraway city \u2013 you\u2019ll be right in their pockets. Your logo will be placed on their mobile phone screens by default.<\/p>\n\n\n\n

    Just make sure you promote your app after it launches.<\/p>\n\n\n\n

    The convenience factor coupled with the undeniably cool element of new, rapidly evolving technology will place your business on the forefront of your industry. And hey, don\u2019t you want to pull your device out of your pocket and play around on something you <\/em>helped create?<\/p>\n\n\n\n

    Does your business have a mobile app? Why or why not? Share your thoughts below in the comments section!<\/strong><\/h2>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    They\u2019re in all of our pockets now, aren\u2019t they? I\u2019m talking, of course, about mobile devices. And the core functionality of those devices (other than making phone calls, I\u2019ve been told) is to run a whole host of applications that serve nearly every imaginable purpose. Businesses from all corners of the world, offering a ridiculous…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-microsite.php","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/posts\/1139"}],"collection":[{"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/comments?post=1139"}],"version-history":[{"count":4,"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/posts\/1139\/revisions"}],"predecessor-version":[{"id":1144,"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/posts\/1139\/revisions\/1144"}],"wp:attachment":[{"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/media?parent=1139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/categories?post=1139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiseowlet.com\/wise\/wp-json\/wp\/v2\/tags?post=1139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}